Agency
Rōnin Amsterdam
Client
G-Star RAW
Role
Creating the Design System in Figma
![ss-mb-mf-1680x418-01](https://jamilvice.nl/wp-content/uploads/2024/02/ss-mb-mf-1680x418-01.png)
![com-1-4000x1728](https://jamilvice.nl/wp-content/uploads/2023/07/com-1-4000x1728-1.png)
Design Library
G-star requested Rōnin Amsterdam to create more than 200 sale banners for their Summer Sale Campaign, which are used on platforms like Instagram, their website & advertisements on Amazon & Zalando.
Each banner contains a so called lockup with a sale message.
This process envolved creating a Design System in Figma together with designing the whole templating and structuring all these locksups in a component library.
![lock-up](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up.png)
![lock-up-1](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up-1.png)
![lock-up-2](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up-2.png)
![yellow](https://jamilvice.nl/wp-content/uploads/2023/07/yellow.png)
![orange](https://jamilvice.nl/wp-content/uploads/2023/07/orange.png)
![red](https://jamilvice.nl/wp-content/uploads/2023/07/red.png)
Design Library
The sale campaign is divided into 3 different phases, with the discount increasing in every phase. Each phase is characterised with a different gradient colour and images.
Lockup Library
I designed all these lockups and put them together and build the so called ‘lockup library’. They are all different variants within 1 component. So when they are used throughout the file, it’s easy to adjust one of them.
![Lockups-2](https://jamilvice.nl/wp-content/uploads/2023/06/Lockups-2.png)
Properties & Variants
![Screenshot 2023-06-20 at 15.57.54](https://jamilvice.nl/wp-content/uploads/2023/06/Screenshot-2023-06-20-at-15.57.54.png)
Properties & Values
To speed up the effiency of working in a file with all these lockups including a different sale message and language, I created different variants, properties and gave them different values.
![bannerlockup-1-compressed-2](https://jamilvice.nl/wp-content/uploads/2023/06/bannerlockup-1-compressed-2.gif)
Variants
When working within the file on a banner one could just adjust the lockup by selecting a different value on the properties panel without having to go to the lockup library each time to search for the right lockup.
This saves a lot of time.
![fr-autolayout-1](https://jamilvice.nl/wp-content/uploads/2023/06/fr-autolayout-1.png)
Auto Layout
To make everything consistent all lockups are made with an auto layout structure.
When there needed to be created a new lockup, I could simply duplicate an existing lockup and adjust or add text, and everything will adjust within the square accordingly.
![Lockups-2](https://jamilvice.nl/wp-content/uploads/2023/06/Lockups-2.png)
![Screenshot 2024-02-02 at 12.22.49](https://jamilvice.nl/wp-content/uploads/2024/02/Screenshot-2024-02-02-at-12.22.49.png)
Structuring The Library
Navigation bars on the side and on the top of the library will heko navigate collegues through the library.
![default + wide-2](https://jamilvice.nl/wp-content/uploads/2023/06/default-wide-2.png)
![](https://jamilvice.nl/wp-content/uploads/2023/07/default.png)
Default
![](https://jamilvice.nl/wp-content/uploads/2023/07/wide.png)
Wide
Logo’s, Buttons & More
The Figma file includes a lot of other elements as well that are put into the Design Library like; buttons, logo’s, typography & much more.
![cta buttons](https://jamilvice.nl/wp-content/uploads/2023/06/cta-buttons.png)
![logos](https://jamilvice.nl/wp-content/uploads/2023/06/logos.png)
![Screenshot 2023-06-20 at 15.14.39](https://jamilvice.nl/wp-content/uploads/2023/06/Screenshot-2023-06-20-at-15.14.39.png)
Mockups
Some of the advertisements are meant to engage users in downloading or open G-Stars application. Therefere I created these mockups all in different languages.
![Screenshot 2023-06-29 at 11.18.33](https://jamilvice.nl/wp-content/uploads/2023/06/Screenshot-2023-06-29-at-11.18.33.png)