Branding and Packaging Design
G-Star Raw x SofiTukker
G-Star is turning up the heat with their latest Colored Denim campaign. Introducing the new colours of denim. The campaign features the vibrant DJ duo from the States: SofiTukker. With their love for bold colours and their hit song “Summer in New York” they’re taking over the city in pop-arty murals. While rocking G-Stars latest collection.
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The Ask
G-Star asked Rōnin to enhance their Colored Denim campaign with a gaming-inspired social experience. Through Instagram stories, reels and Tiktok, engage with G-stars community and introduce them to the 4 new colors of denim. The campaign is focused on 3 different pillars: Pop Color Introducing SofiTukker Product Detail Focus
The Approach
The content we got delivered extisted mostly out of images of SofiTukker and G-Star models wearing the 4 colors. We made the stills come alive by putting them together in short playfull animations.
The fun and interactive content includes avatar pickers, old-school loaders and flashy text animations. Showcasing the popping colours and vibrant fits of SofiTukker through various IG Stories, Reels and TikToks.
Brand Identity
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Brand Identity
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