![ss-mb-mf-1680x418-01](https://jamilvice.nl/wp-content/uploads/2024/02/ss-mb-mf-1680x418-01-1.png)
G-Star RAW – Summer Sale
G-star requested Rōnin Amsterdam to create more than 200 sale banners for their Summer Sale Campaign, which are used on platforms like Instagram, their website & advertisements on Amazon & Zalando. Each banner contains a so called lockup with a sale message.
My role was to create a Design System in Figma together with designing the whole templating and structuring all these locksups in a component library.
Agency
Rōnin Amsterdam
Client
G-Star RAW
Role
- Creating the Design System
- Creaating Template in Figma
![com-1-4000x1728](https://jamilvice.nl/wp-content/uploads/2023/07/com-1-4000x1728-1.png)
Design Library
The sale campaign is divided into 3 different phases, with the discount increasing in every phase. Each phase is characterised with a different gradient colour and images.
![lock-up](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up.png)
![lock-up-1](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up-1.png)
![lock-up-2](https://jamilvice.nl/wp-content/uploads/2023/06/lock-up-2.png)
![yellow](https://jamilvice.nl/wp-content/uploads/2023/07/yellow.png)
![orange](https://jamilvice.nl/wp-content/uploads/2023/07/orange.png)
![red](https://jamilvice.nl/wp-content/uploads/2023/07/red.png)
Lockup Library
I designed all these lockups and put them together and build the so called ‘lockup library’. They are all different variants within 1 component. So when they are used throughout the file, it’s easy to adjust one of them.
![jamilvice.nl - projects - figma -thumbnail-2](https://jamilvice.nl/wp-content/uploads/2023/12/jamilvice.nl-projects-figma-thumbnail-2.png)
![fr-autolayout-1](https://jamilvice.nl/wp-content/uploads/2023/06/fr-autolayout-1.png)
![bannerlockup-1-compressed-2](https://jamilvice.nl/wp-content/uploads/2023/06/bannerlockup-1-compressed-2.gif)
Auto layout
To make everything consistent all lockups are made with an auto layout structure. When there needed to be created a new lockup, I could simply duplicate an existing lockup and adjust or add text, and everything will adjust within the square accordingly.